Ideal candidate will manage the overall retail banking branding strategy and marketing activities, which include and not limited to brand image, brand positioning and communication, marketing activity planning and execution, material preparation, new branch launch, offline branch events, etc.
Plan and build corporate marketing team, set up, direct, and manage the brand marketing function
Devise short term and long term marketing strategy, objective and business process
Manage the brand marketing strategy and activities for own and re-sell brands
Set up the process of corp...
Manage the overall business in the region, including own retail stores, franchised retail stores of own brand and re-seller brands
Build a highly effective organization and optimize the business outcome
Be responsible for the delivery of business, volume and profit
Plan and lead marketing pl...
Working closely with APAC GM, to implement and execute strategic plans, financial forecasts for the South China region
Understand existing channel and motivate them to expand our product penetration
Develop new channel and key accounts
Support strategic sales pursuits and chann...
In charge of annual product plan and budget
Overall product positioning and brand building
Product line design and optimization, balance the needs of exisiting and new products
Pricing strategy and execution for all product categories
Annual advertising plan, meda promotio...